About Assam Tea
Assam, in the northeastern corner of India, is home to the world’s largest tea-growing region — and one of its most storied. Nestled along the Brahmaputra River, Assam’s fertile plains and warm, humid climate create the perfect conditions for growing bold, malty black tea unlike anywhere else on earth.
Tea cultivation in Assam began in the early 19th century, when the native Camellia sinensis var. assamica plant was discovered growing wild in the region. Since then, Assam has become synonymous with strong, full-bodied tea — the kind that wakes you up in the morning and keeps you going through the day.
At Novbhaar, every leaf we source carries this legacy forward. When you sip our tea, you’re tasting generations of tradition, care, and craftsmanship from the gardens of Assam to your cup.
Explore our collection of authentic Assam teas and taste the tradition for yourself.